Monthly Archives: February 2011

Create!

First, I used the healing tool to erase the text. 

Then once all the text was erased, I used WordArt to get the letters.

Then I inserted the screenshots into photoshop & cropped the letters using the cropping tool.

After that, I copied the letters and pasted them on the ad.

There are a few blemishes near the lady’s hair due to the healing tool, but I could find any tool that could fix it. I tried to use the cloning tool, but it didn’t work. So, I tried my best to cover it up with the letters.

My final product:

Advertisements

Plan!

I think the way I can successfully manipulate this advertisement is by changing the text. The software I will be using is photoshop. I will be using the healing brush to hide the words, FAKE & JOIN THE CROWD, will be the replacing words. Instead of typing over, I will use WordArt and copy and paste the letters.

Design!

I could manipulate this advertisement in many ways.

1.) Replace HEAT with FAKE

Replace CATCH THE FEVER with JOIN THE CROWD.

This is because, this perfume does not give benefits & it will not make anyone feel heat or make anyone look anymore hotter. We could replace HEAT with FAKE because it is is revealing that this ad is just fake & this is not what the perfume does. Also, replacing CATCH THE FEVER with JOIN THE CROWD because it is saying that everyone is fake & fake people will buy this product.

2.) Replace HEAT with SICK

Replace CATCH THE FEVER with CATCH THE PLAGUE.

This is because, this perfume does not give benefits & it will not make anyone feel heat or make anyone look anymore hotter.We could replace HEAT with SICK because it is is revealing that this ad is just sick & will make you sick with its smell. Also, replacing CATCH THE FEVER with CATCH THE PLAGUE because it is saying that buying this will get your the plague.

I could also mess with Beyonce’s body, such as making her look fatter. Because this product really does not have to do anything with weight, I can probably show rashes all around her body.

I am going to Replace HEAT with FAKE & replace CATCH THE FEVER with JOIN THE CROWD.

Investigating the ad!

This ad is advertising a perfume by Beyonce. On the surface, it says HEAT in bold red, on her body it says CATCH THE FEVER and on the bottom right, it shows the bottle of perfume and mentions that it is by Beyonce. Beyonce is in the background, wearing revealing clothes and has her hair being blown beautifully by the wind. This shows that by using this perfume, every girl will be able to be as pretty, have a body like Beyonce, and wear the same clothes as Beyonce. This is problematic because when a lady sees this ad, they automatically say- ‘Wow, she is so pretty!’, which makes every lady want to look like Beyonce, while they actually do not need to. This effects a girls both mental and physical health. First, they will keep her figure in mind, and control their eating. They might go to the extent where they over-exersise and exhaust themselves leaving themselves with no other energy to do any other duties. Also, they will be spending unnecessarily on an expensive perfume that will them no benefit except for having a better fragrance. If a boy goes through the magazine and sees beautiful Beyonce, he will to want his girlfriend to look like that & give her that perfume. This gives pressure to both the guy and the girl. [Photograph]. (2010, December). Seventeen.